Chloe was born in the 1950s. It created a simple aesthetic to wear modern clothing with strong ideas. They employ the designers personality input, couple it with the Chloe production and system to ensure that Chloe style is a trend of the times and to maintain synchronisation.

Chloe's image of the 1960s was keeping up with the "youth crisis". Designer Jennifer Multi introduced a profile of the dresses that would really go the distance. The seemingly modern armour black skirt was quite fashionable at the time.

In the late 1960s Karl Lagerfeld changed Chloe. He retained a beautiful shape to absorb the diversification of the then popular design concepts, such as the enthusiasm of the bright gypsy costumes.

Shidaila Kelouxie Markaryan is now the chief designer. She skilfully uses traditional men's fabrics in the design of the very feminine, such as metal mesh miniskirts, innovative and stylish sweaters with beautiful lace trim. On the other hand she uses the colours Anlu (blue-grey), Bordeaux and Silver to create a 60s atmosphere.